It has been a week without any news from Sweden because I´ve been on vacation with my family. We had a wonderful time on Tenerife enjoying the sunny time together.

Now we are “back to daily business” and our hectic working schedules.

Today I would like to present you one of my all-time favorite Swedish brands. It was also one of the first ones that I discovered when I moved to Sweden. It’s WHYRED, a contemporary, yet classic label in the Swedish design world.

It was founded in 1999 and ever since has been growing and earning design prices in Scandinavia.

WHYRED has a timeless design and basic pieces of a great quality. I adore their shoes! In every new collection there is at least one pair that I would love to own.

As no other brand WHYRED represents a special part of Stockholm – Södermalm: Indie but Classic, Chic but edgy and yet timeless.

Check out their website for more info about the brand and their online store. Important hint: they ship they products international:)

Resource: www.whyred.com

Here are a few of my favorite pieces from the current collection.

Have a great week everyone!

Love from already quite chilly Stockholm,

Tilla