Reserved enters German market in a glamorous way! Over 1,200 guests, remarkable fashion show, brilliant music – we could´t be more proud!

Violetta Vio made sure that the German celebrities get to know the new brand! During the week of fittings, guests invited for the styling could try on outfits chosen by Vio from Reserved collection. They loved it! The collection has such a variety of choices that everyone was able to find their favourite pieces!

Check out the new collection here and find your favourites!

Franziska Knuppe, Eva Padberg, Elyas M’Barek, Mina Tander, Jasmin Gerat and Anna Maria Muehe

Mina Tander

Georgia May Jagger

Daniel Bruehl

Georgia May Jaggerand Elyas M’Barek

Mina Tander, Jasmin Gerat and Anna Maria Muehe

Franziska Knuppe, Eva Padberg and Mina Tander

Franziska Knuppe

Jasmin Gerat

Anna Julia Kapfelsberger

Mikolaj Komar and Julia Kuczynska (Madame Julietta)

Violetta Vio


Photos by Andreas Rentz/Getty Images for Reserved. All of the above pictures are posted courtesy of häberlein & mauerer.

Daniel Brühl, Jasmin Great, Elyas M’Barek, Franziska Knuppe, Mina Tander, Eva Padberg, Anna Maria Mühe, Anna Julia Kapfelsperger, Anastasia Zampounidis joined the party and celebrated the premier of a new collection!

Georgia May Jagger, who is the new face of the Fall/Winter 2014 season campaign was a guest of honour.

In July Reserved goes live with its completely new-designed online shop for German customers. First stores will open up in Autumn in Recklinghausen, Stuttgart, Bremen and Hannover! Can´t wait!!!

Shopping with Fahri

Last month (how quickly time is passing by!) I went shopping with one of my favorite actors Fahri Yardim.

Knowing his expectations, I thought of Shop No74. It has unique collections of brands like Y3, adidas SLVR, adidas by Stella McCartney or Sports Performance.

Turned out to be a perfect choice:)

Shopping with Fahri was a pleasure…

…and fun

We could also count on a good eye and helpful advice from Kadi Schlieter from Häberlein & Mauerer

Ooops, I don´t necessarily have a talent for photography.

Btw, on the 7th of August there is a premier of a new movie with Fahri – Wer’s glaubt wird selig?

I am sure he will look great on the red carpet:)

Fashion Week hopping

Yesterday was so colorful! I couldn´t stay in one spot for too long because there was so much to see and so many places to be.

First on my list: F95 Store. I´ve been cooperating with them for a long time so I was happy to attend their event and celebrate our partnership with a glass of champagne.

With Hans Weber – store manager. In the background: the Wildfox collection.

Esther Hutt – event manager from F95 Store. Her events are always a great success!

On my way to another event. Laurel and I know how to pick a right color:)

Next in my schedule: Fashion circus organized by PR agency Häberlein & Mauerer.

Creative idea and delicious candy floss. I enjoyed that mixture.

With Kadi Schlieter from Häberlein & Mauerer. I like her fashion sense – maybe that´s why working with Häberlein & Mauere is always a pleasure.

I spent the evening with my friend Minh-Khai Phan-Thi. Every time we meet we have so much fun!